We run the whole online side of med spas: the website and booking, local search, Google and Meta ads that stay within the rules, email and SMS, review requests, and the online skincare store. We already do it every day for a med spa that's been open since 2009, and we've studied hundreds of others.
In 2026 we checked the homepages of 749 med spas across Florida, Georgia, North Carolina and Tennessee, loaded the way a client sees them, on a phone. The same problems kept coming up.
278 homepages weighed over 3 MB, which is slow on a phone with weak signal. Big sliders and autoplay videos were the usual cause.
79 had no visible Book button on the homepage at all, and 144 more put it at least a full screen down, where many visitors never scroll.
171 showed a phone number you couldn't tap to call, on the device where most clients call from.
20% had no main heading (H1), 19% had no meta description and 18% had no structured data telling search engines what the business is.
60 still showed a copyright year of 2023 or earlier, and 43 had broken images on the homepage.
9 sites were down or showed an expired or unconnected domain, which means every ad, Google Business Profile click and referral led nowhere.
Full breakdown and how to check your own site: What 749 med spa websites get wrong.
Elume Medspa has served Fairfax, Virginia since 2009. We run its website, Shopify skincare store, Etsy shop, email and SMS, ads, search and reporting.
Every "Book" link on the site opens the right Calendly page in a popup, with each step tracked in GA4 (138 opens, 41 time picks, 13 bookings in its first month of measurement) and a dollar value attached to each treatment booking. 12 bookable services run through one flow, and online bookings went from 6 in August to 32 in September 2026.
Local search campaigns written within Google's healthcare rules, measured by booked treatments rather than clicks.
The list and sign-up forms moved to Klaviyo, SMS consent is collected in four places, and every visit is followed by an automated request for a Google review.
The Shopify store moved to shop.elumemedspa.com with every old link redirected (243 URLs verified), and the main site gained useful pages for the nearby towns clients come from.
Fast on phones, a Book button on every screen, treatment pages that answer real questions, and your booking platform (Boulevard, Vagaro, Aesthetic Record, Jane, Calendly and others) built in. Website design.
Rank for "Botox near me", "Morpheus8 in [your town]" and get recommended when clients ask ChatGPT. Google Business Profile, city pages and schema. SEO & AI search.
Google and Meta campaigns written for healthcare ad policies, with conversions tracked to booked treatments. Ads, email & SMS.
An automated, one-tap Google review request after every visit, sent to every client, never filtered.
Injector days and limited offers that open booking slots, hit email and SMS, and take themselves down when they end.
Sell your retail line online, keep it in sync with Etsy, and give every product a video. Shopify & Etsy.
Aesthetic medicine sits between beauty and healthcare, and the ad platforms treat it that way. Breaking a rule can mean rejected ads, a suspended account, or a claim you can't stand behind. We work within these rules from day one.
This is general guidance, not legal advice. Your state's rules and your medical director have the final say.
It brings in new clients and keeps existing ones coming back: a website that books appointments, local SEO and Google Business Profile, paid ads, email and SMS, reviews, and often social content and an online skincare store. We run all of it as one team, so the pieces work together.
With restrictions. Google limits prescription-drug terms, so brand names like Botox, Dysport and Juvederm generally can't appear in ad copy. Meta doesn't allow before-and-after photos in ads for cosmetic procedures. Treatment ads also need careful wording, for example "FDA-cleared" for devices and "FDA-approved" for drugs. We write campaigns to these rules from the start.
Ask every client, at the right moment, with one tap. We set up an automated message after each visit that links straight to your Google review form, and we never gate or filter who gets asked. Our guide on getting more Google reviews covers the details.
It depends on the tool. Some booking platforms will sign a HIPAA business associate agreement and some won't. If yours won't, keep booking questions to logistics (name, contact details, service, time) and collect health information in your patient intake system instead.
If you already sell retail in the spa, usually yes: an online store lets clients reorder between visits. We run Elume's skincare store on Shopify and list the same products on Etsy. Be aware that some professional skincare brands restrict where their products can be sold online.
Yes. We work with med spas across the United States. Everything we do is remote, and most of the work happens in your own accounts.
Tell us a little about your business. We'll look at your site and online presence and come back with honest, specific ideas, free and with no obligation.
Prefer email? admin@zohadigital.co
