The ZoHa blog
Guides from real client work.
How we build, fix and grow websites, online stores and marketing for small businesses, written up so you can do it yourself or know what to ask for. No fluff, and no numbers we can't back up.
AI & automation
AI automation for small business: 8 tasks worth handing off
8 tasks small businesses can automate with AI, with real tools, real pitfalls and rules for human approval.
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Med spas
Google Ads for med spas: policy, setup and tracking to the booking
Botox and Rx term rules, local campaign setup, and tracking ads all the way to a booked treatment.
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SEO & AI search
Google Business Profile optimization: the 2026 checklist
Categories, hours, photos, reviews, UTM links and suspension risks, checked against Google's rules.
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Med spas
How to get more Google reviews for your med spa
Review link, same-day automated ask, QR codes, no gating, and HIPAA-safe replies for med spas.
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Marketing
Mailchimp to Klaviyo migration, step by step
How we moved 1,775 profiles from Mailchimp to Klaviyo with 0 failures and no accidental welcome emails.
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Med spas
Med spa marketing ideas: 19 that fill the book
19 practical med spa marketing ideas, grouped by goal, with setup steps and the ad and SMS rules to follow.
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Med spas
Med spa SEO: the pages, profile and fixes that actually rank
Treatment pages, cost pages AI tools quote, city pages that aren't doorways, schema and reviews for med spas.
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Med spas
We scanned 749 med spa websites. Here's what's costing them bookings.
Original research: 3 in 10 med spa homepages had no Book button on the first phone screen.
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Med spas
Med spa website design: 13 things that get treatments booked
Booking placement, treatment pages, pricing, credentials, HIPAA-aware forms and tracking, in one checklist.
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Marketing
Outsourced digital marketing vs in-house: what it really costs
Salary data, the skill coverage problem, freelancers vs agencies, and when hiring in-house is the better call.
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E-commerce
Product videos for Etsy and Shopify, without a video shoot
Etsy and Shopify video specs, template-built product videos, and simple options for non-technical owners.
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Med spas
How to sell skincare online as a med spa, without breaking brand rules
Brand restrictions, Shopify vs Etsy, claims rules, subdomains, shipping and tax for a med spa online store.
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SEO & AI search
The small business SEO audit checklist, in priority order
Fourteen SEO checks in priority order, the free tool for each, and how to spot false alarms.
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E-commerce
How to change your Shopify domain without losing your SEO
A real 243-URL Shopify domain move: redirects, canonicals, Search Console, and the traps that cost rankings.
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E-commerce
How to build a Shopify product customizer without a monthly app
Line item properties, variant limits, apps and custom builders compared, plus a no-app-fee pricing trick.
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E-commerce
Shopify vs Etsy: which one should you sell on?
Fees, traffic, branding, customer data and Etsy's listing rules compared, plus how to run both from one catalog.
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Websites
How much does a small business website cost in 2026?
2026 website costs: builder plans, freelancers vs agencies, running costs, hidden costs and quote red flags.
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Marketing
SMS marketing for small business: what's legal in 2026
Consent, opt-in wording, STOP/HELP, quiet hours and 10DLC vs toll-free, as of October 2026.
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Websites
How to switch web developers without losing your site
A takeover checklist for changing web developers: ownership, backups, URLs, DNS and email, in the right order.
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SEO & AI search
What is GEO, and how do you show up in ChatGPT?
What generative engine optimization is, which AI crawlers to allow, and how to measure AI citations.
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Websites
Who owns my website? Check these 8 things
Domain, hosting, code, licenses, accounts and email: who owns each, and how to check in five minutes.
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