Small business websites that turn visitors into bookings.
We design, build and look after websites for small businesses: new sites, redesigns, and rescues of the one your last developer left behind. Every page is built to load fast, read well on a phone, show up in search, and get people to call, book or buy.
Elume Medspa, Fairfax VA. WordPress site with a sitewide Calendly booking popup we built.
A website that does its job, not just one that looks nice.
Most small business sites look fine and quietly lose customers: slow on phones, a booking link buried three clicks deep, no tracking, and pages Google can't make sense of. We build for the thing that matters, which is the call, the booking or the sale.
Fast on every phone
Lean code, compressed images and very few plugins. Most of your visitors are on a phone with one bar of signal, so that's what we test on.
Booking and calls built in
Calendly, Square, Vagaro, Boulevard or a phone tap, placed where people decide. We built Elume Medspa a sitewide booking popup that catches every "Book" link on the site.
Ready for Google and AI search
Clean page structure, schema markup, a sitemap, and content that answers real questions, so Google and tools like ChatGPT can understand and recommend you.
Tracking you can trust
Google Analytics 4 and Search Console set up properly, with the steps that matter (form sent, call tapped, booking made) recorded as real events instead of guesses.
Accessible and secure
Readable contrast, keyboard-friendly menus, alt text, HTTPS and sensible security headers. Good for every visitor, and it keeps you out of avoidable trouble.
Yours, fully
Domain, hosting, code and content in your business's name. No proprietary builder that holds your site hostage if you ever want to leave.
How Elume Medspa's site went from "nice" to "books appointments."
Elume, a med spa in Fairfax, Virginia since 2009, had a good-looking WordPress site, but booking meant leaving the page, and nobody could see where visitors dropped off.
We built a small sitewide popup that opens the right Calendly booking page from any "Book" button and only loads Calendly when someone clicks, so the site stays fast. Each step is tracked in GA4 (popup opened, page viewed, time picked, booked) and every booking carries a minimum dollar value for the treatment, so ad results show up in real money.
- About 1 in 10 people who open the popup book. 138 opens, 41 picked a time, 13 booked, measured in GA4 from mid-August to mid-September 2026.
- Bookings went from 6 in August to 32 in September.
- One booking flow for every service. 12 Calendly event types, all reachable from the same popup.
- Privacy built in. Booking questions stay about logistics. Health details aren't collected through a tool that isn't covered by a HIPAA agreement.
- City pages for local search. Pages for nearby towns written to be genuinely useful, not copy-pasted.
New build, redesign, or rescue.
New website
For new businesses, or ones that have outgrown a template. We plan the pages around what customers search for and ask, write or polish the copy, build, test on real phones, and launch with tracking in place.
Redesign
Your site works but looks dated or converts poorly. We keep what ranks, redirect anything that moves so you don't lose search traffic, and rebuild the pages that are costing you customers.
Takeover and repair
Your developer or agency is gone, slow, or holding the keys. We get your accounts into your name, back everything up, fix what's broken, and keep it running. Here's how a clean takeover works.
No surprises, start to launch.
You get a fixed quote before we start and approve anything customer-facing before it goes live. After launch we check the live site ourselves, including forms, booking, redirects and tracking, before we call it done.
- Free audit. Speed, mobile, search, tracking and conversion checks on your current site.
- Plan and quote. Pages, features and a fixed price. You pick the scope.
- Design and build. A working preview link you can click through on your own phone.
- Launch and verify. Redirects, Search Console, analytics and forms tested on the live site.
- Keep it healthy. Optional monthly care: updates, monitoring, fixes and small changes.
Common questions
How much does a small business website cost?
It depends on the number of pages, whether you need booking or a store, and how much content we write for you. We give a fixed quote after a free audit, so you know the full price before we start. Our guide to small business website costs breaks down what drives the price anywhere you shop.
Do you only build on WordPress?
No. We work in WordPress, Shopify, Squarespace and custom code (for example Next.js). If your current platform is fine, we keep it. If a move would save you money or problems, we explain why and you decide.
Can you fix my existing website instead of rebuilding it?
Yes, and that's often the better deal. We audit what's there, fix speed, mobile, tracking and search problems, and only rebuild pages that can't be saved.
My web developer disappeared. Can you take over?
Yes. We inventory your domain, hosting, logins and plugins, get everything moved into your business's name, back the site up, and take over without downtime. See our website takeover checklist.
Who owns the website when it's done?
You do. The domain, hosting account, code and content are in your business's name. We work inside them with access you can revoke at any time.
How long does a new website take?
A focused small business site usually takes a few weeks from kickoff to launch. The biggest variable is how quickly content and approvals come back. Fixes to an existing site often start within the first week.
Let's look at your website together.
Tell us a little about your business. We'll look at your site and online presence and come back with honest, specific ideas, free and with no obligation.
- A real person replies within one business day
- A free audit of your site, search and store
- A clear quote before any work starts
Prefer email? admin@zohadigital.co