We set up, fix and grow online stores for small businesses and makers: Shopify builds, Etsy storefronts, product catalogs, custom product builders, and domain moves that don't cost you your Google rankings.
1 hopevery old link redirects straight to its new address
Elume Medspa's skincare store, moved from its own .shop domain to shop.elumemedspa.com.
What we do for stores
From the first product to the hundredth order.
A store that sells needs more than a theme. It needs clean product data, pages that show up in search, a checkout that doesn't leak, and someone who notices when something breaks.
Shopify setup and themes
Store setup, theme customization, collections, navigation, shipping, taxes and payments, configured for how you actually sell.
Etsy storefronts
Sections, shipping profiles, variations and listings that follow Etsy's search rules, plus syncing from your Shopify catalog so prices and stock don't drift.
Custom product builders
Let customers configure a product, see it and get a live price, then check out through your normal cart, without paying a monthly app fee.
Migrations and domain moves
Moving platforms or domains is where stores lose years of rankings. We map, redirect and verify every URL, then watch Search Console until it settles.
Product page SEO
Titles, descriptions, product schema, image alt text and collection copy that help both Google and AI shopping answers understand what you sell.
Listing photos and video
On-brand product video for every listing, made from a template so new products take minutes. See content & video.
Store work we've shipped
Two stores, two very different problems.
Domain migration · Elume Medspa
A Shopify store moved to a new domain without losing its links.
Elume's skincare store lived on a separate .shop domain. We moved it to shop.elumemedspa.com so the store and the main site share one brand and build search authority together.
Every old path 301-redirects in a single hop to the same path on the new address
Zero references to the old domain left in either site's code
A full re-crawl afterwards: 243 URLs, all healthy, no bad canonical tags
The old domain is kept on purpose, because 70 of the store's 71 linking websites still point at it
Custom builder · KH Art & Framing
An online frame designer with no monthly app fee.
Customers upload their art, choose a frame and mat, see it drawn to scale with a live price, and the order is built to go through KH's regular Shopify checkout with every spec attached. It's about 66 KB of JavaScript (gzipped) with no backend and no app subscription.
We also set up KH's Etsy storefront: sections, shipping profiles, variations and launch listings.
We don't push one platform. Here's how we usually explain the choice to clients.
Shopify
Etsy
Who finds you
People who already know you, plus whoever your SEO, ads and email bring in
Shoppers already searching Etsy for what you make
Your brand
Fully yours: domain, design, checkout
Etsy's layout, with your shop inside it
Customer list
You own it and can email and text it
Limited; Etsy owns the relationship
Costs
Monthly plan plus payment fees and any apps
Listing fees, transaction fees, and optional ads
Best for
Repeat buyers, a bigger catalog, building a brand
Handmade, art, gifts and discovery
The full comparison is in our guide: Shopify vs. Etsy for small businesses.
FAQ
Common questions
Should I sell on Shopify or Etsy?
Often both. Etsy brings shoppers who are already searching; Shopify gives you your own brand, customer list and lower fees on repeat buyers. We run both for clients and keep products in sync. Our Shopify vs. Etsy guide walks through the trade-offs.
Can you move my Shopify store to a new domain without losing SEO?
Yes. We map every URL, set one-step 301 redirects, update Google Search Console, and re-crawl the whole store afterwards to prove it. On Elume's move, all 243 store URLs checked out. Here's our step-by-step process.
Do I need a paid app for a custom product builder?
Not always. For KH Art & Framing we built a frame designer, about 66 KB of JavaScript, that hands a fully specified, correctly priced order to the normal Shopify cart, with no monthly app fee. Whether that's right for you depends on how complex your options and pricing are.
Can you set up my Etsy shop?
Yes: shop sections, shipping profiles, variations, listing photos and videos, and launch listings. We set up KH Art & Framing's Etsy storefront and run Elume Medspa's Etsy shop alongside its Shopify store.
Will you work on my existing store or only build new ones?
Both. Many projects start with an audit of a store that already exists: speed, apps you're paying for but don't need, broken links, product page SEO and checkout friction.
Tell us a little about your business. We'll look at your site and online presence and come back with honest, specific ideas, free and with no obligation.
